How Google finds, crawls, Indexes and serves relevant web pages?
Have you ever wondered how Google finds, crawls, Indexes and serves relevant web pages in Search Results?
When you search for any product or any other thing Google shows relevant list of results accurately. How Google do all this immediately?
To deliver the relevant search results there are three distinct parts
- Googlebot for crawling
- Indexer for Indexing
- Query processor for serving relevant results
Googlebot for crawling
Googlebot helps to finds new and updated pages and sends to the Indexer.
For retrieving millions and millions of Webpages a massive set of computers is used.
The other name of Googlebot is Google Spider. Googlebot programs crawls webpages based on three determinations.
- Which sites to Crawl?
- How often to crawl?
- How many pages to retrieve from each Page?
When Googlebot retrieves a page, it finds links on each page and adjoins them to a queue for succeeding crawling.
It will find the new pages, updated pages and delivers the up-to-date results to indexer.
Indexer for Indexing
Google delivers the full text of the Webpages it finds to the Indexer. These pages are then stored in Google’s Index Database. The database allows rapid access to pages that contains user query terms.
Indexer ignores common words such as is, on, the, or, of, why, how. It also certain punctuation and spaces, in addition to also converts all letters to lowercase to improve the Google Search Performance.
Query processor for serving relevant results
When user’s search for any items, our query processor searches the index for relevant pages and returns the results in search results.
Page rank determines your position of pages in search results.
Based on a Page rank of a page, Google display the pages in search results. If a page experience high page rank then Google displays it at the top of the search results.
Last but not least, make sure whether Google can crawl and index your site to get a higher ranking.
Journey of SEO in Promoting a Website
Google Analytics introduces Data Hub Activity and Trackbacks Reports
Google introduces two new reports Data Hub Activity and Trackbacks in social reports of Google Analytics. These two new reports are based on the collections of activities in our social media sites.
This mainly concentrates on collecting data’s of visitor’s engagement and sharing of content in social media sites. These two reports previously added in Social Reports Landing Pages without any significance but now these are highlighted and updated as standalone reports.
Data Hub Activity Reports
Data Hub Activity measures the timeline of the number of activities that have occurred in social Data Hub partner sites. You can see how people engage with, share and discuss your content on Social Data hub partners sites which includes
- Blogger
- Google+
- Delicious
- Digg
- Stumble upon
This report directly shows you the sharing activity on Social hub partner.
You can view this option under
Traffic Source > Social > Data Hub Activity
Trackbacks Reports
Trackback reports show you the inbound links across web of your site. So you can view sites that are linking to your site. It also highlights the traffic that you getting from these links under “visits” column.
You can view this option under
Traffic Source > Social > Trackbacks
Google Analytics introduces Data Hub Activity and Trackbacks Reports
Google introduces two new reports Data Hub Activity and Trackbacks in social reports of Google Analytics. These two new reports are based on the collections of activities in our social media sites.
This mainly concentrates on collecting data’s of visitor’s engagement and sharing of content in social media sites. These two reports previously added in Social Reports Landing Pages without any significance but now these are highlighted and updated as standalone reports.
Data Hub Activity Reports
Data Hub Activity measures the timeline of the number of activities that have occurred in social Data Hub partner sites. You can see how people engage with, share and discuss your content on Social Data hub partners sites which includes
- Blogger
- Google+
- Delicious
- Digg
- Stumble upon
This report directly shows you the sharing activity on Social hub partner.
You can view this option under
Traffic Source > Social > Data Hub Activity
Trackbacks Reports
Trackback reports show you the inbound links across web of your site. So you can view sites that are linking to your site. It also highlights the traffic that you getting from these links under “visits” column.
You can view this option under
Traffic Source > Social > Trackbacks
3 W’s for Effective Content Marketing
Google Adwords New Tool – Keyword Planner
Google Adwords has rolled out new keyword planner tool that combines both keywords Research Tool and Traffic Estimator tool. This tool helps to display the suggested new keywords along with their traffic estimates.
The keyword Planner is said to be new version of both Google Keyword Tool and Adwords Traffic Estimator tool which mainly focuses on helping advertisers to easily create new ad groups and campaigns.
It is structured has a wizard like interface. Keyword Planner offer three choices
- Search for Keyword and Ad Group Ideas
- Enter or Upload Keywords to get Estimates
- Multiply keyword lists to get Estimates
Searching For Keyword and Ad Group Ideas
If you want to create a new campaign in Adwords, you need to first find out the best keyword for your campaign that you going to create newly. Therefore, Keyword Planner provides choice of Search for keyword and ad group ideas.
Keyword planner use to give keyword suggestions based on three methods
- Particular Keyword Ideas
- Landing pages
- Product Category
- Filtering Keywords
Keyword Planner provides filtering capabilities in which you can able to pick keyword to add to your campaign. Filter keywords based on the Average CPC, estimated search volume, Keyword plan, Keyword competition, eliminate keywords that are already in your account.
Specify your Targeted Parameters
Here you need to specify your targeted parameters which include language, location and search network, so that you can customize your keywords relevant to your campaigns.
Enter Or Upload to get estimates
Sometimes you may like to use keywords which are in your list when creating your campaign. For you keyword planner provides another choice “Enter or Upload to get estimates”
In this Option
- First you need to enter your own keywords list
- Then upload your file
- Select your targeted location, language, search network
- Finally, press “Get Estimates”
Then you will be taken to the rest of keyword plan as described above.
Multiply Keyword Lists to get estimates
The final or last choice is to multiply keyword Lists. Here you can multiply your names of your product with colors and so on to create imaginable Keyword permutations as shown below. Then click on “Get Estimates” to go to the next stage of keyword planner.
Simple ideas to get followers on Twitter
If you using twitter account for your business it’s important to get followers. Many will have question on how to get followers?
It is simple to gain more followers in twitter. More followers you have, more liked to get your followers to see your tweets and also to share to their followers. This way you can increase your twitter potential.
Here are some strategies that you must follow to get followers on your Twitter account.
Your twitter profile should be perfect
If you haven’t complete your twitter profile you will not be included in search results. So it’s important to complete twitter profile. Include your business location and your website or blog link.
Follow people who are related to your business
Just following friends and your favorite celebrities won’t give you any advantage. So search for people who are related to your business and follow them. There is also chance that they will be more likely to follow you back.
Respond to questions and posts from followers
First greet your follower and thank those who sharing your post or retweets it. You also should share or retweet posts which you find interesting.
Keep your account active
Keep responding to new posts to avoid losing your followers.
Share your content
Share your content which is easily sharable by your followers. Post unique content everyday.
Black Hat SEO Techniques to avoid
Video Marketing in SEO and its benefits
