New Generation of Penguin 2.0 algorithm is updated

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Today, Penguin 2.0 is rolled out to stop web spam. It is considered as the fourth release of penguin update. Google says that it’s a new generation of algorithm.

The head of Google Web spam team, MattCutts announced the release of penguin update in his blog. The earlier penguin update only targeted the site’s home page, but this update goes much deeper and has actually large impact in certain small areas.

penguin 2.0

MattCutts informed in his blog that the penguin 2.0 is rolled out completely and this web spam algorithm affects 2.3% of English queries. He also added that it also affects non English languages.

“We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.”

Then he also provided a video to explain more detail about Penguin 2.0 update and what expected changes may happen in SEO in the coming months. Here is that video

How Google finds, crawls, Indexes and serves relevant web pages?

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Have you ever wondered how Google finds, crawls, Indexes and serves relevant web pages in Search Results?

When you search for any product or any other thing Google shows relevant list of results accurately. How Google do all this immediately?

To deliver the relevant search results there are three distinct parts

  • Googlebot for crawling
  • Indexer for Indexing
  • Query processor for serving relevant results

How Google Search works

Googlebot for crawling

Googlebot helps to finds new and updated pages and sends to the Indexer.

For retrieving millions and millions of Webpages a massive set of computers is used.

The other name of Googlebot is Google Spider. Googlebot programs crawls webpages based on three determinations.

  • Which sites to Crawl?
  • How often to crawl?
  • How many pages to retrieve from each Page?

When Googlebot retrieves a page, it finds links on each page and adjoins them to a queue for succeeding crawling.

It will find the new pages, updated pages and delivers the up-to-date results to indexer.

Indexer for Indexing

Google delivers the full text of the Webpages it finds to the Indexer. These pages are then stored in Google’s Index Database. The database allows rapid access to pages that contains user query terms.

Indexer ignores common words such as is, on, the, or, of, why, how. It also certain punctuation and spaces, in addition to also converts all letters to lowercase to improve the Google Search Performance.

Query processor for serving relevant results

When user’s search for any items, our query processor searches the index for relevant pages and returns the results in search results.

Page rank determines your position of pages in search results.

Based on a Page rank of a page, Google display the pages in search results. If a page experience high page rank then Google displays it at the top of the search results.

Last but not least, make sure whether Google can crawl and index your site to get a higher ranking.

Google Analytics introduces Data Hub Activity and Trackbacks Reports

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Google introduces two new reports Data Hub Activity and Trackbacks in social reports of Google Analytics. These two new reports are based on the collections of activities in our social media sites.

This mainly concentrates on collecting data’s of visitor’s engagement and sharing of content in social media sites. These two reports previously added in Social Reports Landing Pages without any significance but now these are highlighted and updated as standalone reports.

Data Hub Activity Reports

Data Hub Activity measures the timeline of the number of activities that have occurred in social Data Hub partner sites. You can see how people engage with, share and discuss your content on Social Data hub partners sites which includes

  • Blogger
  • Google+
  • Reddit
  • Facebook
  • Twitter
  • Delicious
  • Digg
  • Stumble upon

This report directly shows you the sharing activity on Social hub partner.

You can view this option under

Traffic Source > Social > Data Hub Activity

Data Hub Activity

Trackbacks Reports

Trackback reports show you the inbound links across web of your site.  So you can view sites that are linking to your site. It also highlights the traffic that you getting from these links under “visits” column.

You can view this option under

Traffic Source > Social > Trackbacks
Trackbacks

Google Analytics introduces Data Hub Activity and Trackbacks Reports

Posted on by

Google introduces two new reports Data Hub Activity and Trackbacks in social reports of Google Analytics. These two new reports are based on the collections of activities in our social media sites.

This mainly concentrates on collecting data’s of visitor’s engagement and sharing of content in social media sites. These two reports previously added in Social Reports Landing Pages without any significance but now these are highlighted and updated as standalone reports.

Data Hub Activity Reports

Data Hub Activity measures the timeline of the number of activities that have occurred in social Data Hub partner sites. You can see how people engage with, share and discuss your content on Social Data hub partners sites which includes

  • Blogger
  • Google+
  • Reddit
  • Facebook
  • Twitter
  • Delicious
  • Digg
  • Stumble upon

This report directly shows you the sharing activity on Social hub partner.

You can view this option under

Traffic Source > Social > Data Hub Activity

Data Hub Activity

Trackbacks Reports

Trackback reports show you the inbound links across web of your site.  So you can view sites that are linking to your site. It also highlights the traffic that you getting from these links under “visits” column.

You can view this option under

Traffic Source > Social > Trackbacks
Trackbacks

Google Adwords New Tool – Keyword Planner

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Google Adwords has rolled out new keyword planner tool that combines both keywords Research Tool and Traffic Estimator tool. This tool helps to display the suggested new keywords along with their traffic estimates.

Keyword Planner

The keyword Planner is said to be new version of both Google Keyword Tool and Adwords Traffic Estimator tool which mainly focuses on helping advertisers to easily create new ad groups and campaigns.

It is structured has a wizard like interface. Keyword Planner offer three choices

  • Search for Keyword and Ad Group Ideas
  • Enter or Upload Keywords to get Estimates
  • Multiply keyword lists to get Estimates

Keyword Planner OptionsSearching For Keyword and Ad Group Ideas

If you want to create a new campaign in Adwords, you need to first find out the best keyword for your campaign that you going to create newly. Therefore, Keyword Planner provides choice of Search for keyword and ad group ideas.
Keyword planner use to give keyword suggestions based on three methods

  • Particular Keyword Ideas
  • Landing pages
  • Product Category
  • Filtering Keywords

Keyword Planner provides filtering capabilities in which you can able to pick keyword to add to your campaign. Filter keywords based on the Average CPC, estimated search volume, Keyword plan, Keyword competition, eliminate keywords that are already in your account.

Searching For Keyword and Ad Group Ideas

Specify your Targeted Parameters

Here you need to specify your targeted parameters which include language, location and search network, so that you can customize your keywords relevant to your campaigns.

Enter Or Upload to get estimates

Sometimes you may like to use keywords which are in your list when creating your campaign. For you keyword planner provides another choice “Enter or Upload to get estimates”
In this Option

  • First you need to enter your own keywords list
  • Then upload your file
  • Select your targeted location, language, search network
  • Finally, press “Get Estimates”

Then you will be taken to the rest of keyword plan as described above.

Enter Or Upload to get estimates

Multiply Keyword Lists to get estimates

The final or last choice is to multiply keyword Lists. Here you can multiply your names of your product with colors and so on to create imaginable Keyword permutations as shown below. Then click on “Get Estimates” to go to the next stage of keyword planner.

Multiply Keyword Lists to get estimates

Simple ideas to get followers on Twitter

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If you using twitter account for your business it’s important to get followers. Many will have question on how to get followers?

It is simple to gain more followers in twitter. More followers you have, more liked to get your followers to see your tweets and also to share to their followers. This way you can increase your twitter potential.

Here are some strategies that you must follow to get followers on your Twitter account.

Your twitter profile should be perfect

Twitter

If you haven’t complete your twitter profile you will not be included in search results. So it’s important to complete twitter profile. Include your business location and your website or blog link.

Follow people who are related to your business

Just following friends and your favorite celebrities won’t give you any advantage. So search for people who are related to your business and follow them. There is also chance that they will be more likely to follow you back.

Respond to questions and posts from followers

First greet your follower and thank those who sharing your post or retweets it. You also should share or retweet posts which you find interesting.

Keep your account active

Keep responding to new posts to avoid losing your followers.

Share your content

Share your content which is easily sharable by your followers. Post unique content everyday.