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There comes a time in every AdWords advertiser’s life when your attempts to develop an account’s performance begins to stall. Getting an extra set of eyes on your account can be a grand way to get out of the slump. We’ve just performed several of these perspective-rounds at White Shark Media and came up with nine optimizations that you will be able to perform in your AdWords account immediately regardless of skill level.

As with any job, the hardest thing about it is to actually get started. That is why I have created a list start with three basic tasks that you can start implementing immediately. This list is designed to start you off on the right track and get you in the right mindset to for the more complex areas.

When opening off with the basics you can’t get past ad testing. Ad testing is monumental to AdWords success and even though it’s listed as a fundamental tip, it doesn’t mean it’s not important. Only by continually testing ads will you be able to find better performing ads and lift your overall performance.

If you’re running dry on ad testing ideas, we formed a visual list of 71 ad testing ideas for AdWords that you can use. It’s been highly effective in increasing the amount of ad tests that our SEM Strategists perform on a monthly basis.

One thing you might not done in a while is streamline the ads running in your account. Personally, I used to get caught up running individual ad tests in my ad groups. This resulted in some ad groups doing grand and others doing suitable.


By simply testing how your successful ads from existing ad groups perform in other ad groups, you can potentially reap big, and fast, rewards.

The advantages of implementing your Analytics reports are monumentally significant to be able to optimize your eCommerce AdWords campaigns. I previously wrote a post about why I believe you should forget about cost-per-conversion if you’re an e-commerce advertiser, and I still hold this belief.

Only by implementing your Analytics transactions to AdWords, you will have precise data on how much value you’re actually generating from AdWords. When you know how much revenue each keyword/ad/campaign generates, you will be much better suited to determine your performance.

This final basic tip is huge time-saver. A smart Google+ user recently suggested to Google AdWords to add a column for Last Edited Keyword/Ad/Ad Group/Campaign in AdWords. That’s a genius and easy advice that I hope Google acts on quick.

Taking apart Google Penguin criteria has been a interest for many SEO benefits since first learning about the upgrade. Last year, U.K.-based MathSight used reverse technological innovation to recognize which factors Penguin 2.0 was focusing on on a web page. More recently, MathSight done crunches numbers to pull apart Penguin 2.1, and exposed additional signs about what this particular criteria was after.Prior to Penguin 2.1, Andreas Voniatis, md of MathSight, said it’s important think beyond the weblink when it came to Penguin by understanding the main cause.


“Many people forget that an inbound/outbound weblink information comes from site’s webpages,” he said. “So by examining the on-site SEO, we are effectively finding the stylistic qualities of those exterior connecting webpages, which provides predictive value for Penguin 2.0.”

But that was 2.0, which MathSight said was all about focusing on “low readability” levels of material on a web page, specifically looking at whole body written text, anchor-text, links, and meta information. So what about this time around with Penguin 2.1?

MathSight’s information exposed websites that obtained and lost visitors from Penguin 2.1 had links from websites that contained:

  •     A greater (good) or reduced (bad) percentage of unusual terms in the whole body written text.
  •     A greater (good) or reduced (bad) variety of terms per phrase in the whole body written text.
  •     A greater (good) or reduced (bad) variety of syllables per term in the whole body written text.

MathSight’s information may support concepts SEO benefits have about connecting to low top quality websites, and that “quality” factor is restricted on material, Voniatis said.

“The legibility of material from a connecting web page is highly significant to how Penguin opinions the location web page, that is, the web page being connected to. Websites should remove links from websites that don’t meet the legibility boundaries Penguin requirements,” he said.

He added, “Readability is how Penguin clears up the connecting environment on the assumption that the more perceptive the writing flows, the more genuine the material is likely to be.”

So how does 2.1 vary in the nitty gritty metrics?

“When we compared Penguin 2.1 to 2.0, we found the criteria had been enhanced so that the legibility analytics were more intensely calculated towards Flesch-Kincaid than Dale-Chall legibility,” said Voniatis. “So it looks like Google is trying to find the boundaries of web junk by remodelling its legibility treatments.”

Voniatis said the system used to determine legibility using the Skin Kincaid range was as follows:

RE = 206.835 – (1.015 x ASL) – (84.6 x ASW)

RE = Readability Ease

ASL = Regular Sentence Length (the variety of terms separated by the variety of sentences)

ASW = Regular variety of syllables per term (the variety of syllables separated by the variety of words)

“The reduced the score, that is, the better the writing is to read, the more beneficial material is for Penguin criteria up-dates,” said Voniatis. “ANOVA (analysis of variance) research exposed that the confidence of Flesch-Kinkaid causing a change in visitors due to Penguin was 99.999 percent.”

The New AdWords Grader Plus Gives You Perspective

When you work on your individual AdWords account day after day, it can be very hard to know whether your campaign is really doing well or if it could be doing better. The main benefit of the AdWords Grader is that it allows you as an Advertiser to contrast metrics with others in your industry and budget variety.


You don’t just obtain performance metrics for dissimilar areas you also obtain specific recommendations for how you are doing by compare your metrics with peers in the same industry

Wasted Spend

The Wasted Spend column shows you how many negative keywords you have extra in the last 90 days.

Added Perspective: You can see a standard of how many negative keywords other advertisers in your budget variety and industry have additional in the last 90 days.
This give you a huge idea of whether you’re really doing as well as you could in conditions of adding sufficient negative keywords.

Quality Score

You will get a weighted Quality Score based on your dissimilar keywords impressions. This is a huge method to truthfully work out the crash of your Quality Scores.

It doesn’t matter about all your 10/10 Scores if these keywords receive 0 impressions. aexpressive your weighted Quality Score is essential for knowing how your Quality Scores impact your bottom line.As a bonus, the AdWords Grader include exact dollar amounts you can keep by improving your Quality Score.

Impression Share

Particularly with small businesses, there is lot of challenge with impression shares. Too little budgets, too high bidding, no ad preparation, or just low Quality Scores all contribute to a lot of wasted budget.
The impression split column quickly show you how many of the likely impressions you are really receiving.

Account Activity

This is a bit dissimilar from the other metrics. Larry explains that they have seen association between the level activity an AdWords account has and its performance.

The huge fraction again is that you can see how your results hold up next to your competitors.

CTR and Quality Score


These two metrics are both put into a curve where you can easily see how you’re trending compared to your competitors. Next to CTR, the question I hear most often is about what constitutes a good Quality Score.
WordStream shows a nice chart of how your Quality Score is distributed across your keywords

Google announce the incomplete free of AdWords Offer Extensions, which permitted advertisers to offer additional real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn’t make much of a dash when they debuted.


Google posted the following alert on the support page for tender Extensions:

We will no longer maintain offer extensions in AdWords. On that date, offer extensions will stop viewing in your ads and offer extensions coverage will stop showing in your account. No action is necessary.

We advise reviewing your campaigns to make sure your messaging continues to robust your goals. To keep offer extensions reporting for your records, keep in mind to download campaign reports. Consider using site links or Google offers to endorse your deals and offers in the future.

I don’t know at this point when the alert was posted or if there was any other message to advertisers using Offer extensions. However, Google announced an efficient self-service tool for US businesses to make Google Offers. Consumers can save and redeem offers in-store with their smart phones.

Google Offers are dispersed to users who are in nearness to the advertiser’s business through Google Maps, Google+, Google Wallet and the Google offer app and web site. Though Offer Extensions didn’t catch on, it would appear there is still an chance for Google to slot in Google Offers into search ads.

Matt Cutts, Who answers the questions for a lot of webmasters who received caution for physical actions in webmaster tools on “thin content or no added value”.

Many years ago, these websites were often referred to as “Made for Ad Sense” or “MFA” sites. The only cause these MFA sites were shaped in the hope that public would land on the page, not for finding what they’re looking for, and click an Ad Sense ad to depart the page rather than hitting the back button.


Most of these types of sites are routinely generated with a script that take snippets of either search results or web pages with those keywords on it. There is no genuine content to them, just the auto-generated snippets. One user who has seen these types of sites asks Cutts purposely if Google is taking a few actions against these sites. Which tricks the search engine and give the wrong impression about users to a dissimilar page that has no worth added value?

“Use robots.txt to stop crawling of search results pages or other auto-generated pages that don’t insert much value for user coming from search engines”

He quotes bad user knowledge with an example saying, “If a user searches for products such as “Tablets or IPod” or whatever expects that the results would obtain him out the reviews of the products he looked for but he lands in a page that says zero reviews found for that exact product. So a correct search engine should disallow all such pages and stop them from crawling. It is because users don’t like to land in a page where they see no reviews but full of results.

“We are totally eager to take action against those sites,” Cutts said. “So we have system in our guidelines about auto-generated pages that have very small value and I have put out in the precedent exact calls for sites.

From Google’s perspective, if a hunter lands on one of these pages and doesn’t find what they are looking for, that consequences in a awful user experience, which is why Google would take action against these zero value sites.

Cutts also said that webmasters of sites with hunt results should make sure that those search results scraps aren’t being indexed unless there’s amazing highly unusual about it, such as data no one else has. But in this case, you still require to ensure that you aren’t allowing Google to index SERP that are saying “0 Results Found” because that isn’t cooperative to Google searchers.

If you’re creating web pages of auto-generated text and scraps, you must be alert that Google will penalize your site. And if you’re presently a user who is finding these types of pages in the Google search results, you can throw in a spam report.

2013 Search Engine Ranking Factors ongoing to study interesting aspects of the data. We composed the top 50 search results for about 15,000 keywords from Google, all along with more than 100 dissimilar factors. These included links, anchor text, on-page factors, and social signals, among others. Then, for each factor we compute the mean Spearman correlation between the factor and search position

A higher correlation means that the factor is more closely related to a higher ranking than a lower correlation.


In addition to search results and factors, we composed the categories from Ad Words (e.g. “Home and Garden”) and the monthly US (local) search volume. This allows us to observe correlations across these dissimilar segments. We segmented each keyword into one of three buckets depending on the average local (US) monthly search volume from Ad Words: less than 5,000 searches per month, 5,000-15,000 searches per month, and more than 15,000 searches per month.

To begin explore the data; here is the median page and domain authority in each bucket, along with the total proportion of results with a domain name precisely matching the keyword:



From left to right, the table lists link-related factors (page authority, domain authority, and exact match anchor text); a brand-related factor (number of domain mentions in the last 30 days from Fresh Web Explorer); social factors (number of Google +1s, Face book shares, and tweets); and keyword-related factors (keyword usage on the page, in the title, and EMD).

Looking at the data, we can see a few attractive things:

  • The correlations increase noticeably with search volume for link, brand, and social media factors.
  • The correlations are mostly constant for keyword-related factors (keyword usage on the page or in the domain name).

Google Adsense is a way to establish your website and get your account filled up. Engage your content with good quality. You can also add images, videos which are relevant to your site. Here come few tips about how to do this in a successful way.

* Make sense with your ad. Never promote it in a way like your urging to make money. Just make it look simply and great

*Explore your Ad always on top of the page. It grabs lot many visitors and followers to your page

*Always stuff quality keywords and content on your page. It helps Adsense to add more related ads in your page

*Simple step – By having more traffic to your site. We can utilize lot many people to click on your ad

*Keep updating your website by adding more pages which automatically drive traffic to your website

*Belief in Good content with excellent termed keywords