Google announce the incomplete free of AdWords Offer Extensions, which permitted advertisers to offer additional real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn’t make much of a dash when they debuted.
Google posted the following alert on the support page for tender Extensions:
We will no longer maintain offer extensions in AdWords. On that date, offer extensions will stop viewing in your ads and offer extensions coverage will stop showing in your account. No action is necessary.
We advise reviewing your campaigns to make sure your messaging continues to robust your goals. To keep offer extensions reporting for your records, keep in mind to download campaign reports. Consider using site links or Google offers to endorse your deals and offers in the future.
I don’t know at this point when the alert was posted or if there was any other message to advertisers using Offer extensions. However, Google announced an efficient self-service tool for US businesses to make Google Offers. Consumers can save and redeem offers in-store with their smart phones.
Google Offers are dispersed to users who are in nearness to the advertiser’s business through Google Maps, Google+, Google Wallet and the Google offer app and web site. Though Offer Extensions didn’t catch on, it would appear there is still an chance for Google to slot in Google Offers into search ads.