A strong local search presence and visibility has always been significant for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results.
Local SEO best practices are the core foundation essential for ranking in organic search for local terms. Map rankings can simply improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings.
Ninety percent of customers nowadays use search engines to shop locally; these queries are happening from the desktop, on the cell phone web, in apps, from maps, and even from GPS and other in-vehicle devices. Each and every internet business has a local connection, via the customer on a mechanism tied to a geo-coordinate.
Local SEO and local listing management are two totally different tactics, yet totally intertwined, and the top brands should know that each is serious to ranking individual locations on Google. The search giant ranks multi-location brand websites based on three general sense factors.
With these factors and challenges in mind, let’s explore the steps essential to deliver the best possible chance of ranking each of your locations for local queries. Crossing each of these concerns off the list is a multi-location brands’ blueprint for scalable local SEO.
Local SEO top practices are the core foundation essential for ranking in organic search for local terms. Map rankings can simply advance when pages with localized URLs are attached to Google, Yahoo, and Bing map listings.
Local searchers fully expect a rich, engaging, and high-quality experience, yet many localized pages fail to deliver. Ironically, a lot of the things customers are looking for may also help your local pages rank higher, like integrating YouTube, Google Maps, Google+ sharing, Google+ Local links, Google Webmaster Tools, and Analytics.
Local listing management offers many measurable influences to higher rankings in local search. Connecting map listings to local URLs, managing NAP in the “local ecosystem” during data aggregators, and managing local presence on social networks ensures a consistent data fidelity method for ranking superior.