As a blogger, you recognize that search engine rankings matter. In many cases, they can make the difference between people being talented to find your site in the first place, or going to your competitor for the similar product or service that you provide.
You also know that search engine rankings are not affected by willpower, that they take targeted efforts to change.
You’re almost certainly also conscious of the significance of social media. Face book has 1.15 billion active users who ensure their sites an standard of 5 times a day. Twitter 500 million total users with an average of over 400 million tweets post per day. Anyone who has not taken the time to think the impact of social media on potential marketing pains has been missing out. But, what about a link between search engine rankings and social media efforts.
Is there a link that could make one helpful for the other?
The answer is a piercing and resounding yes. Social media efforts may influence search engine rankings more than any other SEO efforts, particularly with new changes to search crawlers and the end of customary link building.
Recently, an SEO company set out to find the link between social media efforts and search engine rankings and placements. Multiple websites were created across the country that were in the same niche, with a similar necessary set up and use of location in the title and tagline. From there, dissimilar efforts were used on each site linking to social media promotion and search engine rankings were tracked over a series of months.
What they establish was clear: the websites that took part in social networking activities and promotions saw a rankings rise of 2.88 to 16 places. The sites that did not use social media for endorsement the control group saw a little reduce in placement.
Why do Social Media Efforts attach With Rankings?
In the past, the number of inbound and outbound links, traffic and other factor were the majority important ways to power search engine rankings. While they still have an impact to a level the search engine giants rapidly found that these efforts were easy to control on a large scale, foremost to less dependable search results for the standard online user.
Because search results should be believable, a new method had to be found, an unbiased method that could be use to authenticate one website’s reliability over another. This is where social media became important. Social media sites were shaped with the intention of connecting usual people with other regular people, with the brands that influence them and with the world in general.
What Matters Most?
Like any other SEO effort, it’s significant to understand that sure social media behavior matter more in relative to search rankings than other activities. The following factors have been proven as the most effective for rising rankings:
Number of Facebook likes for a brand or company page.
Number of Facebook shares for a brand or company’s posted content.
- The number of Twitter Followers.
- The number of Twitter Retweets.
- The number of Tweets that link to a brand’s website or mention their tag,.
- The number of Google+ Circles a brand participates in or is mentioned in, and
- The number of people who +1 a brand’s content on Google+.
Social media efforts are directly linked to search engine placements.